Tuesday, May 6, 2008

Babylicious launches new Boutique Collection

There is nothing as exciting as launching a new collection. Around here at Babylicious, everyone is giddy with pride over our newly launched chocolate brown Boutique Collection.

When we first saw the designs late last winter, we were so excited -- seeing them for the first time is always the most fun. Our designer Emma designed them; they represent the first full collection she has conceived for Babylicious and the results are excellent.

This line is exclusively for boutiques and preferred online retailers.

The Boutique Collection has some extra bells and whistles like the beautifully designed kimono-style sleep cozies, which are lined with 100% cotton fleece. The crib skirt has a nice double layer including a fun awning hem, and the bumper ties are lovely gros-grain ribbon. The pillows in this collection are really fun and the towels are more elaborate than our usual line.

After Emma designed the patterns, I designed the shapes of the items to have a more elegant line to them. Notice the gently curved line on the bib that is also echoed in the sit + spit cloths as well as in the towel.

My favourite is Pink Cocoa, which has flowers sprouting up the sides of the bumper. It's so radically different than anything else on the market. It's fresh and sweet but still has a contemporary palette. Prince Charming makes me want to have another baby (I have two girls already, so, a boy!). This pattern is so fun. Like Go Fish, it's chunky and bold without being too mod.

There is a yummy blanket as well as a crib fringe coming for the collection -- arriving in mid-June. Until then, we have lots of stock that has just arrived.

In the new issue of Pregnancy Style & Beauty Guide you can see our ad on page 5. The phone is ringing off the hook since that issue hit the streets -- yay! Yay, Emma!

-Tina, Owner

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