Tuesday, September 16, 2008

Babylicious shows its new lines at ABC Kids Expo

We have just returned from 5 days as an exhibitor at the ABC Kids Expo in Las Vegas and we are happy (albeit a little tired) to say it was by far, our best show ever! Some of the highlights from the show:

1. Crib fringe took off! Retailers are finally 'getting' crib fringe, our bumper alternative for the crib. Retailers loved that we have come up with a way to decorate baby's crib without bumper pads that some experts are warning can be a SIDS risk. The concept is simple: tie each length of fringe to the top rail on the long side of the crib (tie on inside when baby is young and can't reach up yet, and move to the outside when baby can reach up). And when baby is old enough to sit up, use the crib fringe as a pennant or as a valance on your window! (See photo at left)

2. Retailers started up with our starter kits. We offered starter kits at the show and they proved very popular. We bundled our products together so retailers didn't have to, making shopping for and merchandising Babylicious product simple and efficient.

3. Our new organic line got rave reviews. We debuted Chirp, Babylicious' first organic line of products (including bedding, sleep cozies, bibs, towels, and receiving blankets) at the show. The gender-neutral line stood out from the crowd with its bright, crisp colours and fun motifs. (See photo below)

4. Boutique products showed for the first time in person. Our new Boutique Collection (including Pink Cocoa, Prince Charming and Go Fish) showed for the first time in person, and retailers loved the touch-and-feel opportunity. The chocolate accents and whimsical patterns garnered overwhelmingly positive reviews! (See photo below)

For now, we've hung up our aprons...until next year!

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